So is your Blog Promoting Your Site?

OK right now we know content is king. And lastly since we have creating our own blogs, (remember blogs is short slang for Blogs – which is what their “formal and official” term is), most of our details is going to be “unique” and “Original”. Yet every so often, since people are only people, and since we simply cannot “create” more and more info, we definitely will copy information from other websites. That is neat. There is no problem with that, UNLESS OF COURSE, you decide that “copying” and/or “linking” is simply better and forego writing anything.

Now i want to make this crystal clear. If you are giving a service to the people, where most of your business is usually to offer out links to other places just where people could possibly get information, in other words you are a database where persons come to get links, because you already did all the investigate – that is certainly fine. Because what you will loose in content material, you will constitution in “eyeballs” and “hits”. Remember the result of good search engine listings is just that. MORE GETS – MORE EYEBALLS — MORE PEOPLE VISITING. And content is definitely not the only parameter a great Search Engine examines. Not with a long taken.

That is a critical point out keep in mind. Almost everything we will certainly talk about, just about every method, via content to email to data to no matter what, has although one objective in mind. To consistently and constantly enhance and build your site “hits”. To make certain you have a great ever-growing “fan” club “motivated” because of the support you are providing, to come back. So please differentiate between the end goal and the methods. Content material (discussed in our first article) is a method towards the aim of getting classified by a good job on a search results, and the target is to contain people use and come to your website or weblog, and generate a “buzz” about this. (We will certainly talk about that much later inside our series. )

Let us return to content for your moment. Below we are speaking about something that all writers know about and are knowledgeable about. Text, ideas, phrases. Initial, unique text.

So to be able to continue on our very own fairly rational path, we all will now focus on the “text” and what has to be in it. Which in turn brings us to the subject of “keywords”. Prior to explaining what exactly these are and either their importance or total invalidity and worthlessness these days, (and this is on with debate) allow us to define keywords more cautiously.

If you have a site selling scalp beauty supports, you will want to promote your materials writing content around everything you are selling. Definitely if you produce something about the between different types of dish washers, this is not likely to relate to the “subject matter” and articles of your web page. So you can write content articles around flowing hair supplies. You are going to write article content on very good hair care, in order to dye your mane, how to get reduce split-ends, when to shampoo or conditioner etc . and so forth

Our magic hair website is called “Hair Is Not Forever”. Although this is our site at the moment and we will keeping it as we complement. hairisnotforever even offers a weblog. This blog all of us will call “SilkyFairHair” and we’ll put it, for the sake of our example in under the name of the proprietor who may be aptly known as Mr. Nor Hair. So now we have the following:

1 . Web page – Scalp Forever snabel-a 2 . Blog page – SilkyFairHair @ (this URL is definitely fictional)

These types of names ARE important and so are the URL’s. (URL stands for Common Resource Locater). So keep them in mind even as we go along through these articles especially when I find the article over the importance of discovering the right name.

Hence Mr. Nor Hair wonderful wife, Mrs. Purple Mane work together. They create the internet site, get all of the necessary products to sell anything on it, create a couple of content articles about hair and relax and wait for the people to arrive beating the “virtual” door down. Well as we claim in Hebrew, “Boker Tov” (which practically means “Good Morning”), or as you declare in English language, “Knock. Hit. Good Morning! Any individual Home? ”

Okay the Hair couple find out about keywords. Consequently they make articles in which EVERY sentence in your essay has the term hair in it (or balding). Although hair is the name of the video game. They make sure their articles is original, and once they have written two HTML pages of mane articles, smartly placed by way of a cousin the graphic specialist (who can be bald) around the advertisements intended for hair products and now they think they are done!

Woah! Not by a LONGER SHOT! Here is just where it gets depressing for the purpose of the uninformed and non-dedicated people.

Let’s deal with the “keyword” issue. Keywords are like indices or if you wish, categories. A key phrase is something which the search engine will look for and validate (in our day), to use as one of many parameters concerning how to list your site.

The keywords all of us refer to happen to be in two distinct and totally different locations. The 1st in the web page header of the site. about what is known as the section with regards to “meta” tags. We can deal with the meta tag in a diverse article, on the other hand let us simply say these are the keywords most google search look for (with their “bots”) when visiting your web blog. An example meta tag with regards to keywords in our web page may appear like this:

Again in our article(s) in meta tags we all will discuss these keywords, and the meta tag, but for at this point take this as a presented these are some of the keywords which will be in the meta tag.

If the Search Engine technology first shot to popularity and meta tags were put in place, the keywords tag was critical. Search Engines looked at the keywords inside the meta label and believed that was what the internet site was about and listed the website under individuals keywords. It was caught onto immediately, and humans being the handy devils they may be, began report keywords that had nothing to do with the sites in order to drive visitors the site. (Remember – the result is the oh-so-important one: Visitors & Eyeballs)

So adult sites especially, adopting this kind of as yet one other “fool the engine” strategy, would place keywords just like “hair”, “technology” etc . into their meta tags, and provide the site an innocuous brand and bam !, more traffic.

Thus in the never ending battle Search Engines caught about, and would a few elements. They deprecated the importance of the keywords in the meta tags relating to their algorithms, UNLESS this article on the site essentially did match the keywords. Of course , this did not include enough mainly because porn sites will set “real” content around their stuff. I will give you a TRUE example that we find funny, but it is extremely serious.

In one of my personal posts in the blog, you can view my biography which is picked up by search engines. The other day I actually received an email from a well used flame of mine declaring “I freaked out. We googled you, under Ted Gross Writer, and you are associated with a site regarding tushy’s! inches So I head out and Google it, and sure enough in like the 6th position is this: “Ted Gross’s Unofficial Bio – The Real Version by simply Tushy” and definitely I simply click and get led to one more site (no url in this article as I will not want to publicize that site meant for obvious reasons) and I come to a adult site which will ripped off, out of all the content at the internet, MY profile to place around their particular porn advertising. UGH! However, you see that is normally how crafting people are!

(Here we are not going to talk about “splogs” – which means “spam blogs” yet. Nonetheless keep it in mind. )

Okay now what happens — not in theory but in practice.

Two scenarios: 1 . You could have keywords in your meta label (and you should have them! ) The little Google search “bot” (that is a computer program whose job it is to travel and leisure around the Net, never sleeps and never eats and enters all those porno sites also!, and covers information on ALMOST ALL sites so the information can be categorized), concerns our site of hairisnotforever and reads the keywords on the site. Then this little bot makes a snapshot of the site. Then the methods take over and match the keywords inside the meta tags for the text and stuff in your site. (Remember Search Engines typically “see”, they are NOT image (males will be visually oriented not Search Engines! ) so graphics are definitely not taken into account until you use the betagt tag. ) The methods get more and even more sophisticated as time goes on and they look for content, keywords, phrases etc . (Remember primary content! )

2 . You have no keywords in your traguardo tag so the engine merely looks at your content.

So each of our happy couple figures alright lets position the word hair say, atlanta divorce attorneys sentence for least 3 x. NO! Do do that. Excessive use of a keyword is a red-flag to a Search Engine and you will be punished for it! It should be used and used regularly, but NOT overused.

Now when you Google with respect to hair goods using the expression “balding”, the major search engines has the key word, and based on a million variables decides what position for the specific key phrase, hairisnotforever could have, and rss feeds it out.

Hence our couple figures what the hell. We all will also promote mascara, and so they put in an image advert plus the word mascara in their keywords, without having any kind of content for doing this. Well then will be listed because the last of your last in the last for everyone looking for “mascara”. So because of this lesson the formula is usually:

“Content+Keywords inside the content+Keywords in Meta marking. ”


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